In the loop... with Coral Atkinson

In the first of our new series "In the loop...", we spoke with Coral Atkinson, mother of three and owner of decor brand Velveteen Babies (we're in awe!), to find out how long she's been shopping secondhand, her fav brands, and the one item in her kids wardrobe that she couldn't live without.

Tell us a little bit about you...

I live near to Harrogate in North Yorkshire. I own and run a kids room decor brand called Velveteen Babies alongside raising my three children: Felix 9, Barnaby 7 and Willa, 4.

Meet Coral
Why were you excited to join dotte?

I’ve always loved knowing that my children’s outgrown clothing gets to be enjoyed by someone else, and equally I’ve always loved finding pre-loved gems for my children from favourite brands over the years- dotte makes finding things and selling the things we’ve loved so much easier! The ethos of reducing waste and circular fashion is really important to me too.

When you look in your kids wardrobe, what brands do you see?

Bobo Choses, The Middle Daughter, Mini Rodini, Zara, Cub and Pudding, Beau Loves, Repose Ams, Main Story!

What's your favourite piece?

Willa’s Bobo dress!

And...what's your kids favourite piece/s? The thing they'd always pick.

A comfy dress or a slouchy tee and leggings.

Willa in her Bobo Choses dress (left) vs hanging out in comfies (right)

I definitely consider any clothing purchases before making them and that applies to myself and the kids. I prefer to buy less but buy better and from brands which I trust.

What's the most useful or best brand for play?

Middle Daughter London - super thick and comfy!

Whats your best value purchase?

Ribbed tights in autumnal colours from Next.

What's the preloved item you wish you had 20 of?

Bobo Choses leopard print skirt!

Wearing Middle Daughter London (left) and fav Bobo Choses skirt (right)
How long have you been shopping secondhand?

Since the boys were little and I spent more time on Instagram!

Have your shopping habits changed recently and why?

I definitely consider any clothing purchases before making them and that applies to myself and the kids. I prefer to buy less but buy better and from brands which I trust.

What's the best hand me down in your kids wardrobe?

Their Mini Rodini coats (see below)!


Tell us about your favourite outfit as a child? The one you never wanted to grow out of...

My ‘ladybird’ dress!

Coral in her ladybird dress!

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