Meet the Icons of Innovation

We're celebrating Global Recycling Day on 18th March by spotlighting some incredibly fashion-forward brands, who recycle and upcycle existing materials to create the coolest clothes, accessories and shoes. This is the future of fashion!

Riley Studio

Riley Studio was founded to make conscious consumerism the norm. Partnering up with a network of innovative mills and manufacturers around the world, their fashion collection is a core wardrobe of gender free essentials with a positive impact, made from organic and waste materials.

Their Recycled Nylon fabric is the pinnacle of eco-innovation, combining manmade recycled fabric with natural dyeing from onion skins... to make into gorgeous puffer coats and bags!

BOTTLETOP

Image credit: Bottletop

BOTTLETOP is a British luxury fashion brand on a mission to empower people and planet through sustainable design and creative culture. Their signature chain mail bags recycle the metal ring pulls from cans into handwoven bags, handmade by skilled artisans in Brazil and Nepal. We're obsessed!  

Carolina Wong

Regenerating gold and brass, Carolinea Wong brings new life to abandoned materials by creating stunning handmade jewellery! As well as recycling metals, they also source vintage beads and dead leather stocks, working with artisans and a short supply chain to ensure fair wages throughout their production.

TrashPlanet

Our planet has an issue with plastic, and TrashPlanet are on a mission to combat the 17.6 billion pounds of plastic that enter the ocean each year. By partnering up with an ocean clean-up initiative, they recycle beach waste into the freshest sneakers!

TrashPlanet believe that sneakers end of life is just as important as their creation, and so design footwear with recycling in mind. Their recycle scheme takes back worn-out trainers to recycle them into new ones.

Fully invested in their product's life after they've left their East London studio, Jasmiin offer a return recycle service for when your garment unfortunately reaches the end of its life.

E.L.V DENIM

Makers of zero waste jeans, E.L.V. DENIM takes unwanted jeans destined for landfill, transforming them into fab new jeans in their East London design studio. It typically takes 10,000 litres of H2O to make a new pair of jeans, but E.L.V DENIM blows this out the water with just 7 litres needed to create theirs! 

Ecoalf

At the forefront of fashion innovation are Ecoalf, with their revolutionary fabric Meryl®. Made from 50% recycled nylon, the fabric integrates hydrogen bonding to seal all microfibers, which in simpler terms means you can wash it knowing that microplastic aren't contaminating water supply. Every year, approximately half a million tons of microplastics end up in the sea, simply by washing synthetic materials (like polyester and traditional Nylon!). Meryl® is a true game-changer for synthetic fabric! 

Jasmiin

Sustainability is at the very core of Jasmiin's creation and design philosophy. Their gorgeous womenswear collection utilises a range of innovative materials, like U-circular silk. Recycling plastic bottles into a gorgeous silk-like material, U-circular silk is soft to the touch, but much easier to care for than traditional silk! Except no surprise wash shrinkages with Jasmiin!

Fully invested in their product's life after they've left their East London studio, Jasmiin offer a return recycle service for when your garment unfortunately reaches the end of its life.

Fanfare

A sustainable fashion house, tackling fashion’s waste crisis, Fanfare is leading the upcycling movement, transforming vintage pieces to unique contemporary designs, combining elements of vintage and surplus clothing and giving existing materials a new life through various textile techniques. We're big fans of their send-in service, where you can work with their designers to upcycle a pair of jeans you own that need a new lease of life.

E.L.V DENIM

Makers of zero waste jeans, E.L.V. DENIM takes unwanted jeans destined for landfill, transforming them into fab new jeans in their East London design studio. It typically takes 10,000 litres of H2O to make a new pair of jeans, but E.L.V DENIM blows this out the water with just 7 litres needed to create theirs! 

Ecoalf

At the forefront of fashion innovation are Ecoalf, with their revolutionary fabric Meryl®. Made from 50% recycled nylon, the fabric integrates hydrogen bonding to seal all microfibers, which in simpler terms means you can wash it knowing that microplastic aren't contaminating water supply. Every year, approximately half a million tons of microplastics end up in the sea, simply by washing synthetic materials (like polyester and traditional Nylon!). Meryl® is a true game-changer for synthetic fabric! 

Jasmiin

Sustainability is at the very core of Jasmiin's creation and design philosophy. Their gorgeous womenswear collection utilises a range of innovative materials, like U-circular silk. Recycling plastic bottles into a gorgeous silk-like material, U-circular silk is soft to the touch, but much easier to care for than traditional silk! Except no surprise wash shrinkages with Jasmiin!

Fully invested in their product's life after they've left their East London studio, Jasmiin offer a return recycle service for when your garment unfortunately reaches the end of its life.

Fanfare

A sustainable fashion house, tackling fashion’s waste crisis, Fanfare is leading the upcycling movement, transforming vintage pieces to unique contemporary designs, combining elements of vintage and surplus clothing and giving existing materials a new life through various textile techniques. We're big fans of their send-in service, where you can work with their designers to upcycle a pair of jeans you own that need a new lease of life.

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