Everyday Pioneers... Emiko Studios interview
Don't forget, one lucky entrant in our Christmas Jumper Competition will win their very own handmade piece from Emiko Studios collection! Which item would you pick?
What made you want to launch a children’s clothing brand and how did you get started?
I actually started with womenswear but after having my daughter Emi I realised (especially in Hong Kong where she was born) the gap in the market for the type of clothing I wanted. Once I started making Emi clothes, I got so much more out of it. After moving back to the U.K. I made more and more pieces, testing them out on Emi – how they wear and fit – until a collection evolved organically and continues to grow.
How far was the brand influenced by your own experience with fast fashion?
Witnessing the very ugly side of fast fashion when I worked in Bangladesh has influenced my attitude towards the industry. Everything in the Emiko collection is handmade in Manchester and, as the brand grows, we will move towards fair-trade factories and consciously choose organic and natural fibres.
Where does your inspiration come from?
Vintage work wear is the main inspiration. I’ve worked in vintage for a long time, it's where my passion lies. From the old smock dresses to the old chore worker jackets, there’s no trends or seasons, just staple pieces you can mix and match.
Do you have a favourite piece or idea?
I love the painter jacket and jeans combo, the idea stemmed from garments that were stained through everyday labour. And I just thought this is perfect for kids, because they get covered in stains and muck everyday, why not embrace that and make it cool!