Everyday Pioneers... Beau Loves interview
But first, what does the Official Resale Partnership mean for our community? For starters, if you sell your preloved Beau Loves items via dotte, we'll send you a special discount to shop the new season directly on their website, yippee! Secondly, we'll be running exclusive online pop up shops with Beau Loves, selling their beautiful past season stock, the first of which will be launching next week... we can't wait! In the meantime, we'll hand over to the driving force behind the brand, Faye Wilde...
What made you want to launch a children’s brand and how did you get started?
I started Beau Loves when Beau was three years old as a way of getting creative after leaving my career in womenswear. I never thought I'd have a kidswear brand but A/w 21 will be our 10 year anniversary collection... I've honestly no clue where the time has gone!
Where did the idea of basing it on ideas by Beau come from?
I guess you could say Beau is my muse, he has been since the start. I basically hijack all of Beau and now Knox (my sons) likes and what they are into. It could be as simple as something they say, a book they are reading or a game they are playing... anything can spark an idea. I then turn it all into a collection each season. I'm never far away from a pencil and sketchbook. Also nothing beats getting the samples back and seeing all the drawings turned into garments. Everything comes together once I see the photos of all the garments shot and styled. It's then that the season's story comes to life.
What’s been the most enjoyable idea of his to create a collection around?
I love them all, each season is different although always linked. I can look back and I know what he was into and what sparked the collection. It's pretty special really as each collection for me is a snapshot of his age. The thread linking all the collections together is about celebrating positivity and being individual. Throughout all our clothing we have hidden printed or embroidered text reinforcing it's cool to be different as well as being yourself – that's your magic.