Everyday Pioneers... Beau Loves interview

We're so excited to welcome Beau Loves into the dotte family, joining us as an Official Resale Partner! To launch the partnership, we caught up with Creative Director and Designer Faye Wilde on its beginnings and inspiration – and why sustainability is becoming such an important part of its future.

But first, what does the Official Resale Partnership mean for our community? For starters, if you sell your preloved Beau Loves items via dotte, we'll send you a special discount to shop the new season directly on their website, yippee! Secondly, we'll be running exclusive online pop up shops with Beau Loves, selling their beautiful past season stock, the first of which will be launching next week... we can't wait! In the meantime, we'll hand over to the driving force behind the brand, Faye Wilde...

What made you want to launch a children’s brand and how did you get started?

I started Beau Loves when Beau was three years old as a way of getting creative after leaving my career in womenswear. I never thought I'd have a kidswear brand but A/w 21 will be our 10 year anniversary collection... I've honestly no clue where the time has gone!

Where did the idea of basing it on ideas by Beau come from?

I guess you could say Beau is my muse, he has been since the start. I basically hijack all of Beau and now Knox (my sons) likes and what they are into. It could be as simple as something they say, a book they are reading or a game they are playing... anything can spark an idea. I then turn it all into a collection each season. I'm never far away from a pencil and sketchbook. Also nothing beats getting the samples back and seeing all the drawings turned into garments. Everything comes together once I see the photos of all the garments shot and styled. It's then that the season's story comes to life.

Faye's sons Beau and Knox

What’s been the most enjoyable idea of his to create a collection around?

I love them all, each season is different although always linked. I can look back and I know what he was into and what sparked the collection. It's pretty special really as each collection for me is a snapshot of his age. The thread linking all the collections together is about celebrating positivity and being individual. Throughout all our clothing we have hidden printed or embroidered text reinforcing it's cool to be different as well as being yourself – that's your magic.

Beau Loves A/W 18

I guess you could say Beau is my muse he has been since the start. I basically hijack all of Beau and now Knox (my sons) likes and what they are into. It could be as simple as something they say, a book they are reading or a game they are playing... anything can spark an idea.

Do you have a favourite piece from the current collection?

The puffa coats, as it is our first step into using recycled fabrics. This is a more sustainable and eco-conscious approach, which we will carry on throughout our collections from now on. Also the Love You Love Me padded dress, as it's a real stand out piece.

Beau Loves Puffa Coat (left) and Love Me Love You padded dress (right)

Are his ideas and style changing as he gets older, and how do you think that might change how you both work together and what clothes you design?

As Beau gets older, the collections definitely echo his age, but I also look for ideas from Knox, his young brother, so I'm never short of inspiration.

From your own experience, how can children’s brands embrace sustainability more wholeheartedly?

It starts at the design stage, from the fabrics you choose to the choices you make when finishing and packing. For my next S/S collection, 70% has been made using recycled fabric. You have to push for that as a designer and stand your ground. Yes the costs are higher, but the more brands request these fabrics and finishings, the more the industry as a whole will change which is a good thing.

Beau Loves Studio

be in the loop

find out more about upcoming online pop up shops, interviews and news

sign up to the newsletter